Trying To Make It's Mark

Marks & Spencer's have been a well loved well established brand for a while now, but over recent years have seemed to have lost their way a bit. They as a company can see that and as a new ditch attempt have created this new 'Leading Ladies' campaign. Shot by Annie Lebovitz for a reported £100,000 a day, you'd hope for them they'd bring something out of the bag. And I don't think they've failed in doing so.

I won't lie when my mum came back from a shopping trip with a friend with a HUGE M&S back recently I did think all she'd pull out where basic crew neck jumpers and t-shirts but I was pleasantly surprised. She informed me of how much she liked in there and was also very surprised and things she saw. She pulled out an oversized biker jacket with faux leather trimming, a red leopard print jumper, also with faux leather trimming around the sleeve and bottom edges, some contrast heel boots and many other faux leather laden goodies! After seeing all this I did a bit of googling and found the campaign and also took a quick look at the collection. It is fair to say they've really tried to up their game. I know they have a few different collections within the brand aimed at different age sections such as Per Una and Autograph and you can tell they've catered for everyone within each one of these but still kept the focus very much on the fashion.

My mums comment would be that she absolutely loves the new collection and campaign, she has since the shopping trip bought more things and is on the look out for a few others which seems to be unavailable online. She has also checked out local stores, none of which have the items in stock either. This is the only thing which she doesn't like, the collection seems so popular it's either out of stock or not even available in our stores yet. The first bits she got were from the Marble Arch branch which may be why as they're a flagship so get things before other smaller stores. But she is very impressed which I guess is a good sign from them, well done M&S!