Beckham Belstaff

David Beckham - dare I say more? He was on hand last night (Suday September 15th) to launch the new Belstaff store on Bond St. He saucily arrived on a motor bike in a sort of brigade with a group of other men and women. For some reason I thought I might have dreamed this before.. but anyway back on topic...

I think this is really clever marketing on Belstaffs behalf. It's hot topic right now that men buy clothing not fashion, and are just as easily influenced by celebrity endorsements as any women. It's no surprise to anyone that David Beckham is a handsome chap and men would be lying if they didn't want to be him, so what's the easiest way to do this? Buy the clothing he is seemingly seen to be wearing! Of course if he's been used by the brand he will all of a sudden be caught wearing everything and anything of their latest collection so men will see this, and be more intrigued by the brand.

Of course Beckham must have liked the brand otherwise he wouldn't want to put his name to it otherwise. It's also important that they launched during LFW, a crucial time for any brand. Clever Clever Belstaff. The amount of times I've written Belfast in this post by accident!