All Saints & Victoria Beckham At NY Fashion Week?

As we all know, Victoria Beckham is from the UK. Yet I find it quite surprising that she currently only shows her collections at New York Fashion Week, yet she is a UK based designer. As well as VB, the English retailer All Saints has now jumped ship are gone over seas to New York to show for the first time their Spring/Summer 14 collection. Why is is that designers do this as soon as they gain commercial success?

In a talk with Victoria at the Vogue Festival this year, she said she feels 'settled' with her brand being in New York and each year she's shown there has got a good response. Should British designers though only be able to show at LFW or chase the money? Well, at current it seems they all they want to do is chase the money. If it were me, being a British designer, it would be important for me to gain success in the UK first, but I'd be lying if someone said you'd make money here too so go there also. People would be lying if they said they went into business SOLEY just because they love what they do, money plays a huge part.

With All Saints, I still feel they'll flourish here in the UK, as we'll get to see their collections for each season first. The fact they've shown only once in NY doesn't mean they will in the near future. With concerns to the British High Street, I don't feel this will have a huge impact, fans of the brand will continue to buy. It's only when we become second best to whats coming out then problems might occur.