11.9.13

Black Is Beautiful

Super model Iman has recently said that more brands need to include black models in their shows and campaigns or risk people boycotting them. I don't think they'll be boycotted as such but I do think a more diverse use of models could and should be used. All being the same is boring, and brands are tending to stick to a certain type of girl for a show or campaign each season and not budge. This needs to change especially in such a fast moving industry as this, brands should be moving and changing with the times to stay current.


Brands know they'll stay in business even if they do carry on the way they are but they should keep it exciting by adding variety to their shows. In New York Fashion Week 2013, black models made up a mere 6% of the models booked; this is a 2% dropped from the previous year. But why is this? I just don't know is the answer. Maybe their are so many black models out their not getting recognised as only a handful at present are seen as 'supermodels' as such Iman and the more recent Jourdan Dunn who now has world wide success with a number of brands. Let's all hope the industry soon wakes up and uses more black models.

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