When it comes to Liberty, I think it's much over looked because of how big Selfridges is, which or course is not far from it. As well as Harrods which will forever be iconic to me.
To be aired this Autumn, 'Making Liberty' seems to be reminiscent of a similar documentary about Claridges (Inside Claridges) which was on around the same time this is meant to be aired last year. Did Liberty spot a beacon here? It could be that it saw the success Claridges received from the documentary and wanting to bring life back into the store (especially on the run up to Christmas, a crucial shopping time) since it's so overlooked.
The documentary follows the managing director Ed Burstell and head of marketing communications Kate Brindley around in the lead up to Christmas. He said 'the show will follow us through fashion week and in all the buying meetings; there's a real focus on the business of fashion.' They hope to bring a 'new customer' in with the documentary - well let's wait and see!
I'm personally quite intrigued to watch the three-part series as soon as it airs. Let me know your thoughts on the upcoming programme.
No comments:
Post a Comment