Paris - La Maison Loin de La Maison

The question on everyones lips these days is that does Paris fashion have to originate in Paris? Many design houses nowadays have studio locations here in London yet are Parisian. For example Céline and Saint Laurent have done this, but why?
In Céline's case, it seemed Phoebe Philo wanted to be close to her family here in London, yet still commutes regularly to the Paris headquarters. But as part of her role as creative director of the company, she has given it a complete overhaul since her take over in 2008, introducing fresh clean lines and neutral palettes - and if she has achieved this all with the design studio - the creative hub of it all - being in London, it really does question the origins of Paris fashion staying strictly Parisian.

Maybe Saint Laurent's studio location has something to do with its name change. As you fashion bunnies may be aware off, YSL has decided to ditch the Y and become simply SL - Saint Laurent. Which I quite like, I think it sounds modern and too the point. It will always be remembered as Yves but everyone it due a makeover at some point right? This revamp has come with a new series of ad campaigns with a seemingly grungy feel. Courtney Love and Marilyn Manson head up the campaigns, and I really love the edgy vibe. Could this be coming from the London studios? Perhaps.