Icelandic illustrator Kristjana S Willians has teamed up with the lingerie brand Triumph to help create their most recent Aw 13 campaign. Kristjana has been commissioned by a few brands to help create them campaigns such as for the V&S and Design Shanghai 2014.
Her style is very 'cartoony' I'd say and its been used to demonstrate the brands heritage. Again this heritage take is coming into help lively up some brands which seem to be sitting in the shadows with the use of tape measures a d ribbons wrapped throughout the image; quite cliche but I'm not mad at it.
I think the new campaign has helped bring them into the now, as I'd personally never look to Triumph for lingerie, but I may not be their target market, I think they're trying to bring in a younger freshers look. The logo itself of the brand feels dated so the campaign has brightened this up a little. The stills below are of Kristjana herself as she's producing one of the above designs which is a nice touch for treat for advertisers.
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