Mens Fashion Week What?

Yep you heard it right, mens fashion week! As we all know all the major cities Fashion Weeks have always been about womenswear and it's time to make way for menwear. I think BFC have named it London Collections: Men and 48 catwalk shows and presentations will take place across two days. The last event was held back in January for autumn/winter 13 and this year it's on Sunday 16th June-18th June. Over 30 ready-to-wear collections and accessories designers will be exhibiting over three floors at The Hospital Club, WC2.

The BFC describes the London Collections as: "emphasising both the creative and commercial importance of Britain's brands and emerging talent as well as the rich cultural landscape that contributed to the inspiration and success of this section."
Just as GFW, it's also so important to see emerging talent within menswear as well as women. Even if I wont wear the clothes, I think I'd still find it interesting to see and watch and take in the mens trends.

It was only launched last June so it must of been a success for it to gain a second year, and on two occasions throughout the year so far, of course similar to the standard fashion weeks. The BFC have announced the winners of the brightest emerging talent that have got themselves a place at the London Collections to showcase their spring/summer 14 collection. These include Agi & Sam, Lee Roach, Matthew Miller, Nasir Mazhar, Shaun Samson and Astrid Andersen. These are the ones to watch this season.

L-R A&S, LR, MM, NM, SS, AA

Agi & Sam are about to launch their first collection for Topman and have been branded by The Guardian as the the men who 'design clothes that people want to wear.' Look out for an owl theme running through their range. Lee Roach's signature is 'reduction and repetition' and graduated from Central Saint Martins only shortly back in 2010. Matthew Miller loves using engineered digital prints and structured tailoring. He states spring/summer 14 will introduce a new manifesto for the brand - ooo exciting! Nasir Mazhar is very out their and his signature piece is a box peak cap. You can't miss this fellos work. Shaun Samson is also a graduate of CSM and is looking to recreate the ultimate summer party with his s/s14 collection. And Lastly Astrid Andersen says his client must be 'confident above all' and wants to create a look that is masculine, using street attitude and hip hop references. For more of their work, go on the BFC website to see their previous seasons catwalks at, www.londoncollections.co.uk./men

Alex Chung and David Gandy, just to name a few, have taken part in a new campaign called The GREAT Campaign in conjunction with London Collections to entice people to visit and study in London. Fashion of course, as we do have some of the best colleges in the world. (See image at the top) The image is taken on the famous Savile Row which hosts some of the best mens tailoring which is a perfect way to advertise the London Collection. Along with the images, there are a series of video campaigns to go along side which you can watch on the above address also.

I'm not sure if they stream the showcases online yet, but be sure to check out the coverage after the two day event if like me you're intrigued to see what the upcoming talent has to offer.