Hipster Sexism

This term is appearing more and more often to describe the way fashion images objectify women.
One main company that has been picked up on this is American Apparel. The sports apparel wear brand is notorious for its use of sexualised imagery in it's adverts. A number of them have been pointed out and band by the ASA (Advertising Standards Agency) and I'm not surprised. But is it this imagery that sells? Ultimately this imagery has gained AA attention and mad them the brand they are today, so is this a bad thing?

This is not just happening in fashion but also in film. The latest summer blockbuster Spring Breakers is full of Disney Channel sweethearts, that have charmed their way to the top by being squeaky clean teenagers. However their rolls in the film are far from this. They are portrayed as sex objects, and although the rating of the film is far above the age suitable for those that watch Disney and associate these characters with this, the internet is a vast place and kids these days can access a lot of things via this. For example I gained these images from the film via Tumblr, which has no parental controls on it.

Photographer Terry Richards is none of his risque images too. He is one of the worlds biggest fashion photographers but just because it's labelled 'art' doesn't necessarily make it okay.

I feel this issue will stay an issue for a long time, as long as it's selling, photographers in the fashion industry will continue to sexualise women, whether it is meant to be taken seriously or is meant in a parody way. However, I personally don't agree with it. When I eventually have a family of my own I find it quite frightening to think that my daughter could see these images and think that its a correct portrayal or has to act in a certain way.