19.11.13

Moving Up For Marant



Isabel Marant's collection H&M has been massively anticipated for months and it finally hit the shelves last Friday and it has sold out so fast, H&M's online site over-sold it. It's continuing to over-sell to its costumers, many of them have received apology emails as they've had to cancel their orders. Well if there was any doubt that the collection would fair I'm sure it has faded, and fast.

I myself wasn't too fussed about the collection seeing the lookbook before the release, but after hearing about the sell out, it's made me want to revisit it. I've seen an overside black and while fluffy coat on a few women out and about which I wasn't crazy about to start with, but after seeing it on someone, it's definitely growing on me. The sequin trousers had me for a second also, but maybe after I've dropped a couple of pounds haha.



However, this internet glitch may have cost them not just on internet sales, but in store sales also. Costumers are reportedly so disappointed in the brands e-commerce they're calling it a 's*** show' and boycotting the whole collaboration altogether! This just shows the power that brands have by having an online presence these days; people no longer want or have to push their way through crowds of people when they can be in the comfort of their own home and still be able to access brands collaborations. Fair enough, you're not the only one having the same idea by waiting up till late to be the first on there, and even then sites can crash if they can't cope with large amounts of traffic. However it still doesn't stop people sitting and refreshing for hours on end.



What did you make of the collection? Any stand-out pieces for you?

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