Battle Of The Brands

As you know, Isabel Marant has collaborated with H&M and Kate Bosworth was relived by Topshop. But it hasn't seemed to stop there. Topshop have now endorsed their 4th designer collaboration with Meadham Kirchhoff! The high street brands are really going at this Christmas to get shoppers out of other brands and into theirs - and rightly so, it is the season for good will and all that, but nothing wrong with a healthy bit of competition is there...

The collection is just 'cooky' to say the least, with goofy monster faces on knits to flaming headbands. If you would describe your style as minimalist you better stay well clear. Topshop has had many a success with its designer collabs in the past and I'm sure this one will follow suit. Whether you'd pick your office Christmas party outfit from the range? I'm not sure, but there's certainly a market out there for it. On the Topshop website, it describes the collection as 'kitsch' and kitsch it is.

So who did it best? Isabel for H&M of Kirchhoff for Topshop? Personally, I feel Kirchhoff will do better, sales-wise, but Isabel is more my style. What do you guys think?