In a mist of brands co-endorsing collections for fashion brands more than ever recently, we've also had an influx of brands and good causes. One prime example is MAC cosmetics and their Viva Glam collections. One of the most recent ones is Viva Glam Nicki, which features Nicki Minaj fronting a selection of lipsticks, with a different packaging to the iconic MAC black bullets where all profits go towards women, men and children living with HIC/AIDS. The colours are totally original and separate from MACs own mammoth lipstick range. This I think was a clever ploy on MAC's behalf, as any loyal make-up brand follower love anything limited edition as it's something that not every will have. They also feel less guilty when purchasing it as you think 'well, I'm technically giving money straight to charity therefore it's acceptable to spend £15 on a lipstick..' They also have a matching lipglass along side the lipstick going for £14. Now they're back with the original RuPaul, who MAC first featured back in 1994! I just love the tackiness of it I've got to say.
Another brand targeting AIDS is Maison Martin Margiela with their printed tees. Similarly to MAC, MMM started producing t-shirts for the charity 'AIDES' a french charity fighting to help those living with the virus. Each year they change up the colour and print the same logo on each. They're slightly more steep on the price compared to MAC going for €75, but it's all for charity eh.
Kim Kardashian has also put a load of her clothes on ebay to go towards the Philippines Typhoon Haiyan aid more recently, but it comes with a big however. It has been revealed that only 10% of the earnings ACTUALLY goes towards the help! This is a total cop-out on Kimmys part, a women reportedly worth 40 million, she's not exactly strapped for cash! So when there's some brands out to look after their image and help good causes, there are also some people who just, aren't. Shame on you Kimmy K.
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